arcendo provides a comprehensive portfolio of strategic and tactical PR services. On the strategic side, we counsel our clients on positioning, identifying USPs, creating and working these messages into communications campaigns intended to drive the company's reputation in its target markets. When PR materials already exist, we localize, ensuring they are suitable for local markets.

On the tactical side, we implement proactive communications campaigns using proven tools and channels: press releases, advance feature tracking, comment pieces, media tours, one-on-one briefings, case studies and customer references, speaking opportunities, and more.

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